Rooted in avant-garde tailoring and exacting craftsmanship, Balmain has been a pillar of the ready-to-wear landscape since 1945. Olivier Rousteing – appointed creative director in 2011 at the youthful age of 25 – cites the empowering artistic outlook of founder Pierre Balmain as a key influence as he has established its menswear line as the go-to place for modern streetwear with a rebellious edge. Look out for his artful take on the house’s monogram pattern, originally inspired by Renaissance French garden labyrinths. Channel the label’s refined outlook by supplementing your smart-casual wardrobe with our curated edit of jackets, sweatshirts and jeans in a muted, monochromatic colour palette.