Belstaff’s hardy wardrobe staples are rooted in the British heritage label’s pioneering blend of outdoor expertise, fabric innovation and technical craftsmanship. Founded in 1924 by Eli Belovitch and his son-in-law Harry Grosberg in Longton, Stoke-on-Trent, the company became synonymous with waxed cotton – a high-performance material treated to ensure a dependable weatherproof barrier – by being the first to use it to produce durable motorcycling apparel. Creative director Sean Lehnhardt-Moore leans into this history to create refined smart-casual separates that include the signature Trialmaster, Racemaster and Tour silhouettes. Choose from our curated selection of sportswear-inspired jackets, merino wool sweaters and cotton trousers arriving in an understated colour palette.