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10 RULES OF STYLE

JAYNE MIN

From finding perfect wardrobe staples to experimenting with fashion, the blogger and creative consultant reveals her top style tips.

Interview by Jane McFarland.

With her satirical take on fashion and straightforward approach to clothes, Jayne Min is a rare breed of blogger. Thanks to her penchant for sneakers, skinny jeans and leather jackets – the ultimate off-duty outfit – the LA-based creative consultant’s blog, Stop It Right Now, has become the digital destination for California cool.

Eschewing runway trends for her signature tomboy style, Min’s wardrobe runs the gamut from J.W. Anderson to Saint Laurent, with plenty of dream denim in between. She reveals the secret to her insouciant style to The Style Report.

There’s something to be said about knowing yourself, knowing what you like and dressing so that you always look like you.

1. REMEMBER COMFORT COMES FIRST

‘I never feel like I look good if I don’t feel good. In my 20s I would suffer [for fashion] through sucking in my stomach, with bandages all over my feet and all the other pains that make you acutely aware of what you’re wearing throughout the day. Now if I can’t fall asleep in it, I won’t wear it (formal wear not included).’

2. KNOW YOUR STYLE

‘There’s something to be said about knowing yourself, knowing what you like and dressing so that you always look like you. Although I may borrow elements from different styles, I try to wear them in a way that suits me. Having a strong sense of personal style helps to ensure that what you buy will last beyond one season.’

STOPITRIGHTNOW.COM
STOPITRIGHTNOW.COM

3. DARE TO EXPERIMENT

‘Know your style, yes, but don’t cut yourself off from trying new things. I don’t like to feel restricted from certain items. I may wear black almost every day, but there’s always that one day that sneaks up on me when I want to wear a floral dress – Vetements’ AW15 collection, I’m looking at you!’

4. BUY MULTIPLES OF YOUR FAVOURITE ITEMS

‘If it ain’t broke, don’t fix it. If I find the holy grail T-shirt/jeans/sneakers, I tend to repeat it. A lot. So when it’s down to the last sad wear, I’ve been known to restock with a fresh one, or sometimes even buy two at a time, just in case. I like what I like and make no apologies. Linen T-shirts forever!’

STOPITRIGHTNOW.COM
YOUNG JUN KOO
STOPITRIGHTNOW.COM

5. INVEST IN A PAIR OF BLACK BOOTS

‘Someone once (OK, many times) said to me, “You already have black boots,” to which I replied, “But they’re all different!” And that’s the truth. I will always be in black boots, but which pair specifically depends on my mood and objective for the day – a sleek, high-heeled pair for feeling extra spicy, a military pair for when I’m feeling particularly tough and the 10-year-old pair I can never part with for those rough and tumble days.’

6. FIND THE PERFECT LEATHER JACKET

‘I took the backwards approach to this, so learn from my mistakes. In pursuit of TPLJ (the perfect leather jacket), I ended up with a variety of inexpensive not-the-ones to fill the void. The smarter thing to do may have been to save a bit for TPLJ, but here we are, a happy little family of leather jackets – all precious, individual snowflakes on their own.’

7. HAVE YOUR BASICS COVERED

‘Before you start collecting those insane pieces you’ll wear once or twice a year, make sure you have your wardrobe staples sorted for the rest of the days in between. I live in T-shirts, baggy blouses, black skinny jeans and trousers most days. Whether they’re outfits on their own or the building blocks to adding in my crazier coats or shoes, I have my bases covered.’

Not everyone can frequently afford (or justify) expensive new clothes or shoes. Just remember cost-per-wear. Will you wear it every day?

8. AVOID LOOKING OVER THE TOP

‘You know how I said I sometimes want to wear a floral dress? It’s true, but I also want to look like myself and not a Renaissance fair maiden. It’s fine to borrow elements of different styles (or, dare I say, eras), just as long as you don’t look like a different extreme or method actor every day. Are you going to a Star Trek convention or brunch?’

9. BEFRIEND A TAILOR (AND A COBBLER)

‘There are a few things I get so much happiness from watching steadily decline – linen T-shirts, denim and my Vans. But, so help me, everything else will be mended, reinforced, and resoled. There is no sadder news than hearing from your cobbler that those fun tap dancing sounds were actually the exposed nails from your favourite boots’ heels on their last dying breath. Save the things you love before they’re gone forever!’

10. THINK OF THE COST-PER-WEAR

‘Not everyone can frequently afford (or justify) expensive new clothes or shoes. But for those moments when you’re hemming and hawing over whether to treat yourself, just remember cost-per-wear. That leather jacket may have you racked with guilt, but is it TPLJ? Will you wear it every day? Ditch that Starbucks latte and feel the glory of TPLJ – your new best friend.’

The Style Report
    The Style Report
      THE STYLE REPORT