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Jayne Min

Known for putting a luxe spin on laid-back looks, Jayne Min is your go-to inspiration for effortless style. Meet the latest curator of Shop With…

Interview by Jane McFarland. Photographs by James W Mataitis Bailey.

‘I’m still workshopping my one-sentence bio,’ admits Jayne Min, ‘but I often feel like a professional puzzle solver.’ The role-juggling millennial, who combines ‘creative direction, styling and brand consultancy’, is also one of LA’s most influential dressers – although Min is more likely to chronicle the tales of her Pomeranians Kuma and Pepper on Instagram than post an #ootd.

‘Fashion is sometimes a creative outlet, sometimes work, but it’s definitely not my life. It’s a fun thing I can turn to and it stays fun because I don’t take it seriously,’ she says. ‘Whenever I feel it getting boring, I have to step away and look at other things – art, music, interiors – and go back to it with fresh eyes. It’s important to be able to laugh at yourself and keep the balance of work, life and hobbies in perspective.’

Nevertheless, her effortless style of denim, oversized coats and black ankle boots is catnip to her followers, who prescribe to her laid-back yet luxurious aesthetic and witty approach to fashion. Min admits her favourite outfit is ‘any variation of T-shirt, jeans, and boots’ and is a creature of habit when it comes to shopping. ‘I take black trousers any way I can get them – cropped wool, long and flared, cotton twill, linen, oversized, paperbag-waist – I do not discriminate,’ she says. ‘Or sometimes, when I find a good silhouette, I’ll stock up. I have the same oversized, tapered Acne Studios chinos in three different colours and two fabrics.’ The Style Report learns more about the latest curator of our Shop With… initiative.


‘I was born in Long Beach and raised all over Southern California, but LA was always the home base for my family. I’ve lived abroad and I would move again in a heartbeat. Living close to family is a priority of mine, but I don’t personally feel connected to one city in particular. The thought of living in one place for ever actually gives me anxiety. I like the idea of picking up and moving every five years. Australia and/or Europe are looking pretty enticing right now.’


‘I wouldn’t say LA is really “fashion” in the high-fashion connotation that most have with that word, but the city has always had a huge manufacturing and apparel industry – some of the best denim in the world comes out of LA. With the internet exploding in recent years and fast fashion taking centre stage, there are more eyes on commercial and streetwear brands, so I think in that sense more people are paying attention to what comes out of LA.’


‘An ideal day anywhere for me would be to have zero obligations. One of those days where you wake up and have nothing due and nowhere to be. If I had a free day in LA, I would take my time getting ready, eat a big breakfast, go to the archery range (ideally it would be an overcast day), have an early dinner with friends and be in bed with a movie on by 8pm.’


‘I have a high level of respect for people who have a foundation of practicality to their style and who dress for themselves – the Diane Keatons of the world! You can always tell if a person feels good in their outfit. I don’t really subscribe to the suffer for fashion mentality. If I can’t eat or sleep or work in it comfortably, I’m not interested.’

I have a high level of respect for people who dress for themselves… You can always tell if a person feels good in their outfit.

‘Interior design has not yet been tainted as work for me, so it’s often my escape from fashion. I’ll approach a chair with the same kind of obsession that I would a great pair of boots – researching, revisiting, comparing, looking for the best deal. My loft is basically a giant concrete rectangle, so it’s a challenge to make sense of the space. Even the largest sofa or painting is dwarfed. Similar to how I build looks, I keep key pieces – like the sofa – minimal and work around them. You can create a look with accent chairs, rugs, and art, and switch them up when you get bored without having to invest in big pieces like sofas or dining tables again and again.’


‘I should be an aesthetician by now. If you grow up with acne, you become well versed in skincare and beauty and the importance of overall cleanliness. My beauty routine is not just confined to make-up or facials, it starts with keeping pillow covers and towels clean, not touching my face with my hands too much, you name it. I’m trying to be more disciplined with food and drinking more water, but it’s an uphill battle. I’m much stricter with general hygiene. When it comes to actual products I have an arsenal, from masks to serums to cleansers and misters. It’s serious business.’


‘I find everything to be too quick now. It’s overwhelming, feeling like you have to pay attention constantly in order to stay on top. For me, processes and steps are such a vital part of true understanding. It’s like everyone skim reads now. We have a cursory knowledge of many things, but don’t really bother to go deep into any one thing anymore. I appreciate creatives who push boundaries and take the time to hone their own style. I more and more appreciate the lasting nature of print magazines, like Self Service, Brutus, Marfa Journal, Union, The New Order, Near East and Love Want.’

The Style Report
The Style Report