‘I’m still workshopping my one-sentence bio,’ admits Jayne Min, ‘but I often feel like a professional puzzle solver.’ The role-juggling millennial, who combines ‘creative direction, styling and brand consultancy’, is also one of LA’s most influential dressers – although Min is more likely to chronicle the tales of her Pomeranians Kuma and Pepper on Instagram than post an #ootd.
‘Fashion is sometimes a creative outlet, sometimes work, but it’s definitely not my life. It’s a fun thing I can turn to and it stays fun because I don’t take it seriously,’ she says. ‘Whenever I feel it getting boring, I have to step away and look at other things – art, music, interiors – and go back to it with fresh eyes. It’s important to be able to laugh at yourself and keep the balance of work, life and hobbies in perspective.’
Nevertheless, her effortless style of denim, oversized coats and black ankle boots is catnip to her followers, who prescribe to her laid-back yet luxurious aesthetic and witty approach to fashion. Min admits her favourite outfit is ‘any variation of T-shirt, jeans, and boots’ and is a creature of habit when it comes to shopping. ‘I take black trousers any way I can get them – cropped wool, long and flared, cotton twill, linen, oversized, paperbag-waist – I do not discriminate,’ she says. ‘Or sometimes, when I find a good silhouette, I’ll stock up. I have the same oversized, tapered Acne Studios chinos in three different colours and two fabrics.’ The Style Report learns more about the latest curator of our Shop With… initiative.