Chloé

Founded in 1952 by Egyptian-born Parisian Gaby Aghion as an alternative to haute couture, thus giving rise to prêt-à-porter, Chloé is the go-to label for a classic yet hip way of dressing. Underpinned by a luxe and slightly bohemian sensibility, expect beautifully-crafted treasure-forever pieces. Clare Waight Keller (ex Gucci and Pringle) follows Karl Lagerfeld, Phoebe Philo and Hannah MacGibbon as its new creative director.

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