Self Service is one of the fashion industry’s leading publications. It features fashion’s most renowned names and faces and, over the last 25 years, has become a bona fide collectable. Scottish-born Claire Thomson-Jonville is the woman at the helm, navigating the French fashion industry as authentically as a native Parisian from the magazine’s HQ in Paris. Her path took her via university in Edinburgh, a spell studying at the Sorbonne in Paris and time assisting Self Service co-founder and publisher Ezra Petronio. Now, Thomson-Jonville is heading up the cult biannual’s next phase – a branded content agency, Content Matters, with founder Petronio. She talks to The Style Report about the evolving world of magazines.