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The Insider Edit FOR THE LOVE OF Tibi

It’s the label tastemakers credit with providing both the staples and the showstoppers in their closets. Seven insiders share their Tibi love stories.

Words by Jane McFarland.

Tibi has always been about editing and simplifying your wardrobe. And no one is more tuned into a woman’s every day – being constantly on the move, where the idea of complicated clothing can, quite frankly, feel exhausting – than the brand’s creative director Amy Smilovic. Comfort, effortlessness and a large serving of cool has always been Tibi’s DNA, and with Smilovic, one great piece, from a carefully crafted shirt with smocked-neck detail to striped wide-leg satin trousers, is all you need. The Style Report speaks to industry insiders about why this cult New York label remains a wardrobe favourite.

‘I am a big fan of [Tibi’s] new handbag collaboration with Myriam Schaefer. The bags feel easy and effortless. Designer Amy Smilovic has such a strong sense of what women want to wear. She has a sharp editorial eye, at a smart price point, and is always looking towards what’s next.’

Amanda Weiner Alagem, executive accessories editor, Harper’s Bazaar USA (pictured above)

‘Amy’s designs have always spoken to me, because while relatively classic in style, they are indisputably unique in design. In the pursuit of (seemingly) effortless personal style, Tibi offers just that.’

Megan Reynolds, market director, MATCHESFASHION.COM

‘I started wearing [Tibi] about two years ago, after I was introduced to the label by its PR agency, Zoe Communications. I love the brand for its day-to-night versatility, conceptuality without being contrived, ease and effortlessness. My favourite pieces that I own are a cream silk dress, and an oversized knit which can see me from spring all the way to autumn, depending on how it’s styled.’ 

Victoria Sekrier, stylist

‘I just love what Amy Smilovic does at her brand: easy, chic, modern clothes for women who are taking over the world and who are dressed effortlessly while doing so.’

Tamu McPherson, photographer and founder of All the Pretty Birds

‘So much of what she does is timeless…She practically pioneered the whole off-the-shoulder trend.’

‘I’m a huge fan of Amy, she has a brilliant understanding of her customer and the kind of pieces that she wants to wear – and, importantly, how much she is willing to spend on them. She also has a keen eye for detail: she notices everything, right down to zip pulls and toggle finishes, and it’s those things that can make the difference between something that is average and something that is very good. I think so much of what she does is timeless and yet, cleverly, she’s also incredibly good at hitting seasonal trends – remember, she practically pioneered the whole off-the-shoulder trend with that single sell-out top.’

Sarah Harris, fashion features director, British Vogue (below)

‘As far as I’m concerned, no international market understands contemporary wear as well as New York/American fashion does, and for me, Tibi is at the centre of this understanding. The brand has proven, through its evolution over the past five or so years, that to fall into the contemporary category does not make you any less valuable, or important than another designer, that your consumer is also sophisticated, thoughtful and recognises the personal power of style. I wear the thick knit sweaters (super-duper cashmere quality!) pretty obsessively.’ 

Leandra Medine, founder of Man Repeller



The Style Report
The Style Report