just in this month



    A series in which we meet inspiring women and explore their world and working wardrobe. This week, interior designer Sally Breer.

    Photographs by Daria Kobayashi Ritch.
    Interview by Jane McFarland. Fashion by Leah Henken.

  • At just 29 years old, self-taught interior designer Sally Breer has decorated the Hollywood homes of actors Zooey Deschanel and Justin Long among others, plus LA’s hippest hangouts including Los Feliz’s Hotel Covell and Café Birdie. Last year she founded design firm Etc.etera with Jake Rodehuth-Harrison, and with an expanding international client base and range of products penned for the future, all eyes are on this inspiring duo. The Style Report meets Breer at her industrial-style loft in LA’s Frogtown, filled with earthy textures, kilim rugs and Art Deco-inspired touches.

  • ‘My aesthetic is always evolving. It’s based on the client, on the space and the objective of the project. But I would like to think we strive for it to be timeless. That’s something I really try hard for. Mixing decades, mixing periods of furniture and mixing colours. Trying not to get stuck in any one era. I feel like “eclectic” is a dirty word – but that is essentially what it is.’

    ‘My dad was an artist in the 1950s. He was raised in a household that was a lot about minimalism and form. Inherently that becomes a little more unisex or masculine because it’s less frilly. When I was first starting out, I used to go to the library and read different design books from the 1950s to now. If I’m honest, my dad’s art world and his friends’ world had the biggest influence on my sense of colour and form.’

  • ‘I certainly have my own point of view with what I get dressed in, but I also burn a lot of energy on interiors and my work. Often, getting dressed in the morning is about utility. I don’t know if people relate to this in their homes, but I feel this way about clothes: I deeply appreciate fashion, but it’s a different thing when it’s on your body.’

  • ‘You’re totally invigorated when you move a new piece in or change the layout of your living room. I’m so affected by my exterior. The space really has a huge impact on me and how I experience things. Curating my home is a constant development. I came from a very small space so when I moved here, I didn’t want to buy anything new until I lived in the space and figured out what I wanted. It was about six months before I did anything. I wanted to be familiar with the layout.’

  • ‘I’m a tactile person. Probably 80% of what I buy furniture-wise is on the ground. I have a couple of dealers I go to a lot. I like the discovery aspect of shopping in real life. That said, I’m a rug hoarder and I hit eBay hard for vintage Turkish rugs. When I get sick or if I’m home alone, it’s a weird thing I do.’

  • ‘I love vibrant prints, I love graphics, I love bright colours, but it’s not who I am or typically how I like to walk through the world. For my day to day, I am mostly in muted and dark colours, and something that’s effortless and easy.’

  • ‘I’d be an idiot to say anything other than Hotel Covell is the project I’m most proud of. It put me on the map publicly, even though I’d been working for over seven years. My other clients were celebrities and it was residential homes, so we wouldn’t photograph them and there’s a private kind of respect. Hotel Covell was the first public outlet. Dustin [Lancaster, the restaurateur behind Hotel Covell] really gave me the creative freedom to do what I wanted, that wasn’t filtered in the way that it had been with the residential projects. It was really a neat exercise, to see what would come out when there’s no one telling you they don’t like the colour green or something.’



The Style Report
The Style Report