Asics
In the 70 years since its inception, ASICS has established itself as one of the world’s leading specialists in athletic footwear. It was founded in 1949 by Japanese military veteran Kihachiro Onitsuka, who was inspired by the profound effect exercise had on the wellbeing of his peers. Originally incorporated as Onitsuka Co. Ltd, the label adopted its current name as an acronym of the Latin proverb ‘Anima sana in corpore sano’, which translates as ‘healthy soul in a healthy body’. As of 2018, the brand is the official supplier of the International Paralympic Committee – a nod to its unwavering commitment to help communities work towards healthy bodies and minds.