Dissatisfied with the interiors on offer when decorating their east London home, husband and wife duo Frieda Gormley and Javvy M Royle, who have backgrounds in fashion and product design, launched homeware label House of Hackney in 2011 to pioneer a bold celebration of pattern, colour and texture. Inspired by traditional British print houses, the label offers eclectic furnishings, fabrics and accessories for a distinctive maximalist aesthetic that will stand the test of time.