Harris Reed

Coming Soon for Spring/Summer 2024

‘Fighting for the beauty of gender fluidity’ is how London-based designer and Central Saint Martins graduate Harris Reed describes his evocative and artistic approach to fashion. Their creative process pays homage to pioneering cultural movements of the past – Victoriana, Romanticism and glam rock are key sources of inspiration – in order to kindle current conversations around gender and personal identity. The label is part of the Innovators Programme, a celebration of pioneering design talent launched by MATCHESFASHION. Puffed sleeves, flared cuffs, bright hues and an elegant selection of headwear all contribute to the theatrical aesthetic, which the designer also considers to be his own form of activism.

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