LOEWE Paula's Ibiza
Coming Soon for Spring/Summer 2024
Loewe’s Paula’s Ibiza collection launched in 2016 after creative director Jonathan Anderson sought inspiration from Armin Heinemann’s famed Spanish boutique. Established in 1972 in the heart of Ibiza’s Old Town, the store’s curation takes cues from the era’s hippie revival, fusing a care-free attitude with Heinemann’s artistic vision, which swiftly became a sought-out hub for the island’s riotous bohemians such as Jean Paul Gaultier, Valentino Garavani, and Freddie Mercury. Through this lens, Loewe presents a collection of laid-back wardrobe staples infused with Mediterranean charm.