New Standard

Responsible for Alexander McQueen’s signature Oversized trainer – which has sold over 1.5 million pairs a year since 2014 – as well as applauded stints at Swear and Paul Smith, Ryan Lovering founded New Standard in 2021 with a mission to reimagine classic footwear through a contemporary lens. Based in the creative hub of Hackney in London’s East End, the Central Saint Martins alumnus’s label uses the finest Italian materials and craftsmanship to create edgy silhouettes that play with notions of distortion and scale. Look for smart derbies and luxe trainers with a disruptive twist.

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