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Séfr was founded by long-term friends Per Fredrikson and Sinan Abi in 2016 with the vision of offering a modern selection of everyday staples. It was originally a vintage clothing store based in Malmö, Sweden, focused on giving globally sourced repurposed clothing a new style-driven narrative. Now, its own offering of minimalist apparel includes smart shirts, tailored trousers, jackets and knitwear, developed with everyday layering in mind. Each piece is crafted from premium fabrics and produced in flattering, earthy colours in order to blend seamlessly with current wardrobe mainstays.…[read more]