ERL

For Venice Beach native and ERL founder Eli Russell Linnetz, no place is quite as inspirational as Los Angeles. From the celebrity-stalked boulevards of Hollywood to the congregating creatives of Santa Monica, the diversity of California’s cultural capital has been instrumental in honing a free-spirited aesthetic that also extends across photography, filmmaking and set design. Known for an oeuvre that marries equal measures of nostalgic charm with tongue-in-cheek worldliness, the designer presents classic Americana with a subversive twist and a modern take on the Golden State’s iconic mythology. Expect statement knitwear and graphic T-shirts, sweatshirts and shorts.

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ERL Sunset-print cotton-poplin shirt

ERL

Sunset-print cotton-poplin shirt

£74(£374)Save 80%
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ERL Checked fleece-cotton trousers

ERL

Checked fleece-cotton trousers

£168(£840)Save 80%
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ERL Floral-print poplin shirt

ERL

Floral-print poplin shirt

£59(£295)Save 80%

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