HOKA

Coming Soon for Spring/Summer 2024

HOKA founders Nicolas Mermoud and Jean-Luc Diard began their mission to reinvent the running shoe in 2009, with the intention of developing a model that provided equal traction whether going up or downhill. They spent their formative years at French sporting specialist Salomon, embracing a movement-orientated approach to design and caught the eye of running enthusiasts with their terrain-friendly ‘maximalist’ outsole and use of modern materials. A decade on, the label is a leading figure in the athletics industry, with a vast selection of multi-function models and accompanying lightweight styles – all of which are tested and used by professional trail and track clubs across the USA.

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