Matchesfashion Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
Matchesfashion Limited may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with MATCHESFASHION to enable us to personalise your experience with MATCHESFASHION. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under the GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
We use and retain your personal information to provide, improve and personalise our service to:
- Offer you site content that includes items and services that you may like and to keep track of your basket
- Customise, measure and improve our services
- Hold views between web and mobile sites, deep linking and device linking
- Provide other services requested by you as described when we collect the information, such as participation in competitions
Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.
Our Loyalty Programme is provided by a third-party loyalty provider. The loyalty provider will undertake machine learning based statistical analysis to personalise a customer’s experience with MATCHESFASHION.
We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.
Our one-to-one communication, exclusive to our most loyal customers, is from a designated stylist and is fully personalised to provide advice and support, including notification of exclusive benefits. All communication is tailored to you and accessible over multiple communication channels.
If you choose to refer a friend through the MentionMe service, or invite a friend to a MATCHESFASHION event, you must ensure you have their consent to provide us with their contact details.
If you are a member of the Thankyou from Coutts Programme and have requested a benefit from us, please be aware we will inform you via email when this has been actioned.
We use your browsing behaviour to detect, diagnose and resolve errors that occur on our website. In addition, we use this information to improve our website and the services we offer.
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
You can submit your rights servicing request here.
The GDPR provides you with the following rights:
Submit your right here:
If your request refers to your right not to be profiled, please contact customer care: firstname.lastname@example.org
You can control how we send personalised marketing, by channel and by frequency, from the Manage Preferences section of a registered account.
Accessing Manage Preferences allows you to control how we communicate with you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by changing your Marketing Preferences.
Disclosure and security
We may disclose your personal information to legal entities within the MATCHESFASHION group of undertakings, and to authorised third parties. We do not disclose your personal information to third parties for marketing purposes.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In doing so we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
- Payment providers to facilitate purchases
- Fulfilment providers to facilitate order management, packaging and delivery
- Marketing and advertising providers in order to personalise your experience
We do not disclose your personal information to third parties for marketing purposes.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk).
You can contact the MATCHESFASHION Data Protection Officer at email@example.com.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.