Despite no formal training, Alessandra Rich launched her label in 2010 after designing her own wedding dress. Her flawless gowns quickly garnered her an A-list following and fashion-editor approval thanks to their luxurious appeal and feminine silhouettes. The label’s repertoire has since extended to include vintage-inspired dresses, statement coats and whimsical separates, all of which are infused with Rich's signature retro sensibility.