Allude is a luxury knitwear label founded in 1993 by former model Andrea Karg that offers a selection of understated sweaters, cardigans, tanks and pullovers that are uncompromising in their quality and come in an array of chic pastels and bright colour pops. The label has worked with local production facilities for more than 20 years, ensuring fair conditions and a close location to the cycle’s starting point – the cashmere goats. They also developed the Allude Cashmere Clinic in 2015 to challenge consumers’ disposability mentality, offering repairs for pre-loved cashmere pieces with the almost-lost craft of artificial stopping.