Simon Porte Jacquemus breathes a modern air into traditional French design with a curated offering of minimalist clothes reworked with exaggerated proportions, relaxed draping and deconstructed details. Founded in 2009, the label pays tribute to the creative director’s late mother with effortless shirts, lightweight knits and easy sun dresses he imagines she would wear. The Parisian brand’s diminutive bags – in a cheerful pastel palette inspired by the designer’s rustic South of France upbringing – have also taken the fashion world by storm, with the Chiquito, Bambino and Carinu styles sparking feelings of nostalgic joy. Bring a playful twist to your looks with the collection’s cutout blazers, cropped sweaters and tailored asymmetric skirts.
