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Vetements – French for 'clothes' – is a Parisian label that operates as a design collective. Georgian Demna Gvasalia is the label’s head designer, while his brother Guram is CEO. Subverting traditional design codes, the label puts a directional twist on relaxed wardrobe staples – think reworked denim, logo T-shirts and oversized outerwear. The fashion-insider favourite is a go-to for street-style stars such as Miroslava Duma and Gilda Ambrosio. For SS18, Jennifer Grace of Native Fox styles and models the label’s urban-inspired collection.…[read more]