A.W.A.K.E. Mode

Drawing on a background in fashion journalism, Natalia Alaverdian founded A.W.A.K.E. Mode in 2012 with the name acting as an anacronym for ‘All Wonderful Adventures Kindle Enthusiasm’. The London-based label marries traditional tailoring codes with whimsical details, inspired by a childhood of reading fairy tales, history books and falling in love with Vivienne Westwood and John Galliano designs. Expect old film references juxtaposed against unorthodox shapes, such as laser-cut circles, asymmetry and avant-garde twists in the label’s selection of tailoring, dresses and skirts.

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A.W.A.K.E. Mode Woven upcycled-denim cropped top

A.W.A.K.E. Mode

Woven upcycled-denim cropped top

£820
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A.W.A.K.E. Mode Woven upcycled-denim skirt

A.W.A.K.E. Mode

Woven upcycled-denim skirt

£1,215
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A.W.A.K.E. Mode Pleated-panel jersey maxi dress

A.W.A.K.E. Mode

Pleated-panel jersey maxi dress

£1,435
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A.W.A.K.E. Mode Basque-overlay buttoned cady trousers

A.W.A.K.E. Mode

Basque-overlay buttoned cady trousers

£995
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A.W.A.K.E. Mode

Buttoned organic cotton-jersey sweatshirt

£190
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A.W.A.K.E. Mode

Buttoned organic-cotton jersey maxi skirt

£3,365
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A.W.A.K.E. Mode

Cowl-neck sequinned top

£415
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A.W.A.K.E. Mode

Articulated-sleeve crepe cropped jacket

£805
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A.W.A.K.E. Mode

Buttoned organic cotton-jersey maxi dress

£380
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A.W.A.K.E. Mode

Patchwork upcycled-denim shirt

£470
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