Haikure

Denim expert Haikure’s minimalistic ethos is reflected by its name – a fusion of the Japanese poem ‘haiku’ and the words ‘pure’, ‘nature’ and ‘future’. Founded by Federico Corneli in 2011, the Italian-based label produces seasonless denim separates including jackets, jeans and shorts, all made in Italy with a focus on using less water and energy while crafting them. The brand also emphasises using more responsibly-minded materials to craft its pieces, sourcing Global Organic Textile Standard-certified cotton, Better Cotton Initiative-certified cotton and lyocell made using a closed-loop system. Look out for styles such as the Bethany, the Ofelia and the Betty, each of which comes complete with a QR code to track the production process.

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Haikure Bethany exposed-zip wide-leg jeans

Haikure

Bethany exposed-zip wide-leg jeans

£252
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Haikure Spencer denim jacket

Haikure

Spencer denim jacket

£335
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Haikure Bethany exposed-zip wide-leg jeans

Haikure

Bethany exposed-zip wide-leg jeans

£252
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Haikure Becky cotton-denim Bermuda shorts

Haikure

Becky cotton-denim Bermuda shorts

£175
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Haikure

Bethany cargo wide-leg jeans

£289
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Haikure

Bethany wide-leg jeans

£242
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Haikure

Ofelia oversized denim shirt

£250
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Haikure

Betty cropped straight-leg jeans

£225
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Haikure

Wesley denim oversized jacket

£402
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Haikure

Skylar cargo-pocket denim maxi skirt

£280
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Haikure

Olive patch-pocket denim shirt

£280
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Haikure

Ofelia oversize denim shirt

£250
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Haikure

Bethany wide-leg cargo jeans

£252
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Haikure

Spencer denim jacket

£325
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Haikure

Bethany wide-leg jeans

£242
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Haikure

Bonnie straight-leg jeans

£215
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Haikure

Serenity denim maxi skirt

£325
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Haikure

Serenity denim maxi skirt

£325
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