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Officine Générale was founded in 2012 by Pierre Mahéo, who cites ‘realism, honesty and fairness’ as the laid-back label’s fundamental values. Located in Saint-Germain-des-Prés in the heart of Paris, it focuses on ethical European-based production to create elevated staples that retain an air of attitude and personality. The label prides itself on a commitment to using only the finest Italian yarns and Scottish wool: expect impeccably crafted clean-cut suiting, sophisticated outerwear, minimal T-shirts and splashes of bold seasonal prints.…[read more]