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A neutral colour palette, contemporary lines with experimental volumes and unexpectedly romantic touches define Ssōne’s curated aesthetic. It was founded by Caroline Smithson, who boasts 20 years of experience as a fashion designer and creative director, having worked at Alexander McQueen, Proenza Schouler and Peter Pilotto to name a few. The London-based label’s ready-to-wear and footwear offering is led by reimagined wardrobe classics, all of which are traditionally crafted from organic, recycled and natural materials using low-water washing and dye processes. The label also supports community groups by using textile cut-offs and repurposing unsold garments, flawlessly combining substance and style.…[read more]