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White Story was founded by Australian fashion forecaster Fiona Myer with a mission to create the perfect white shirt. The label is committed to supporting eco-friendly manufacturers with all pieces made in Melbourne from fine Italian piqué fabrics and Japanese cottons. Offering understated tailoring and timeless staples in the single signature hue, the designer is dedicated to ‘stripping away the clutter that exists in the fashion world’. Each collection is inspired by travel, family and friends and aims to provide a pure foundation for everyday looks. …[read more]