‘Toteme is always on hand to serve our woman with looks that fit into her life,’ says co-founder, style icon and former fashion blogger Elin Kling of the label’s elegant curation of wardrobe staples. Established alongside her husband Karl Lindman in 2014, Toteme blends influences from the duo’s Scandinavian heritage with their time living in New York to create an understated offering that spans clothing, accessories and swimwear. The Stockholm-based couple favour classic pieces over trends, opting for refined silhouettes, high-quality fabrics and neutral palettes that inspire the wearer ‘to make conscious choices and build for longevity.’ Make sure to invest in the brand’s signature scarf jackets, logo-monogrammed silk shirts, oversized knitted sweaters and perfectly cut twisted-seam jeans.
