FRAME
Los Angeles-based denim specialist FRAME is renowned for creating coveted staples that combine a vintage West Coast vibe with a dash of Parisian cool. Founded in 2012 by two Swedish ex-pats Jens Grede and Erik Torstensson, the brand has expanded beyond its jeans selection to also offer timeless wardrobe basics including cosy sweaters, versatile T-shirts and relaxed blouses. The Californian company complies to its native state’s Transparency in Supply Chains Act, reflecting its respect for human rights, while an eco-conscious approach can be observed in its Responsible Wash Guidelines that use less water to process pieces and dyes with fewer harmful chemicals. Find your perfect fit with high-waisted, low-rise and straight-leg silhouettes.
