It was on a visit to London’s Camden Market in 1980 that Italian stylist Alberto Peretto first conceived of luxury linen label 120% Lino. Energised by the sight of a well-made linen jacket and inspired by the Werner Herzog film Fitzcarraldo – in which the namesake character wears an immaculate linen suit – Peretto fuses clean-cut simplicty and exacting craftsmanship with a focus on sustainablity, using only flax linen sourced from plants grown in Europe. Choose from our curated edit of understated staples which includes relaxed shirts, jackets and trousers, each one made in the label’s Bologna workshop and rendered in a suitably unassuming colour palette.
