Wood Wood
Coming Soon for Spring/Summer 2024
Wood Wood reimagines vintage youth-culture classics through an elevated contemporary lens. Co-founded by Karl-Oskar Olsen and Brian SS Jensen, the Danish brand has acted as an arbiter of underground Copenhagen cool since its launch as a small lifestyle boutique in 2002. Today, it creates in-house collections inspired by urban subcultures, blending graffiti graphics and retro prints with silhouettes borrowed from everything from collegiate sportswear and army surplus to 1990s music-scene styles. Look out for checked flannel shirts, characterful knitwear, striped tees and classic tailored shorts.